Beauty Freestanding Store — Miami

This project celebrates the brand's first dedicated freestanding shop. Designed to serve as a beauty experiential and educational destination, the space features an open layout, anchored by two sculptural fixture walls designed with integrated display counters and concealed storage.

The fixtures are clad in curved white lacquered panels, offering large surfaces to display projection mapped video. Aside from imagery that highlights the brand's oceanic conservation through sustainable fabrication of its hero ingredient (squalene), a matrix of ultra-high resolution projectors are mapped to beautifully illuminate the displayed product. The walls form an immersive and intimate seascape pod that invites passersby to venture into the store and discover the product.