Lifestyle Store — Mexico City

Located in the luxury ARTZ Pedregal complex in Mexico City, this lifestyle store introduced a completely updated brand concept to the Mexico and Latin America markets. The interior is informed by brutalist architecture, with cast concrete walls, flooring, and fixtures. Rich woven fabric curtains and upholstery bring warmth to the space, taking tonal inspiration from the region's vernacular design and art. Plush silk area rugs define the spaces within the store and illuminate it with their vibrant colors. The fixture program is designed to incorporate campaign imagery in the form of 'cutout' figures inspired by modern American art, featuring larger-than-life images that refresh the space seasonally and elevate the concept of branded in-store graphics.