Luxury Activation — Melrose Avenue

Housed in the iconic Prouvé House at Maxfield Los Angeles, a solitary and weathered bus stop serves to display (and celebrate the launch) of a new line of luxury handbags. This artistic installation expands on the brand's continued exploration of the juxtaposition between high and low.

Within the Maxfield shop, a public transit-inspired installation serves as the retail component of this activation. The iconic corner window at Melrose Avenue showcases a utilitarian bench in a desert-like scape, highlighting a single handbag as if it was left abandoned.