Luxury Beauty Boutique — SoHo, New York

This space, designed to experience fragrance and luxury body care, is housed in a space clad in stained white oak paneling and floors, borrowing inspiration from the brand's packaging language.

A false skylight oculus creates an axis of direction, which is directly reflected on the floor by the oak tables that follow its alignment. A floor-to-ceiling screen that displays curated brand imagery adds kinetic energy and serves as a focal point that invites the SoHo passersby to wander in and experience the product and the space.