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Luxury Beauty Boutique — SoHo, New York
Project type
Luxury Fragrance and Body Shop — SoHo, NY
Date
May 2022
Location
SoHo, New York, New York
This space, designed to experience fragrance and luxury body care, is housed in a space clad in stained white oak paneling and floors, borrowing inspiration from the brand's packaging language.
A false skylight oculus creates an axis of direction, which is directly reflected on the floor by the oak tables that follow its alignment. A floor-to-ceiling screen that displays curated brand imagery adds kinetic energy and serves as a focal point that invites the SoHo passersby to wander in and experience the product and the space.






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