Luxury Flagship Refresh — Madison Avenue

This luxury flagship refresh introduces a transitional concept, referential to American Art and the city of New York, to reflect the houses' evolution into a new creative era.

The previously minimal and muted space is transformed into a maximalist environment: with bright yellow surfaces that refer to the iconic New York City cabs and high-polish lacquered scaffolding that intertwines through the three levels of the space and provides a continuous spatial matrix that serves as a system to display art and fashion.