Regional Lifestyle Flagship — Sao Paulo

Drawing inspiration from Brazil's modernist architecture, the interior architecture of this shop emulates the tradition of exposed concrete surfaces and grand curved gestures - seen here in the vertical circulation volume. The shop is features with rich silk rugs that soften the environment, and is furnished with chairs, tables and other pieces designed by renowned Brazilian designers.

Oversized campaign imagery 'cutouts' serve both as a visual merchandising tool, an immersive display window, and a spatial point of interest to invite the attention of the passerby.